Marketing Officer

Msilikali SACCO

Msilikali SACCO (MSACCO) an affiliate of Malawi Union of Savings & Credit Cooperatives Ltd (MUSCCO), is a member owned and democratically controlled financial cooperative society that aims at providing quality and affordable financial services to its members; drawn from the Malawi Defence Force (MDF) and other Government Ministries, Departments and Agencies (MDAs).

Therefore, Msilikali SACCO invites applications from suitably qualified candidates for the following posts tenable at its Head Office and branches in Mzuzu and Salima.

Marketing Officer (Head Office)
Overall responsible for analyzing market trends and identify areas for improvement to support MSACCO business and financial growth through coordination of sales and marketing functions whilst building and maintaining positive image of MSACCO.

Roles / Responsibilities:

  1. Develop a growth strategy focused both on financial gain and customer satisfaction
  2. Conduct research to identify new markets and customer needs
  3. Arrange business meetings with prospective clients and also attending conferences, meetings, and industry events
  4. Prepare Marketing plans and forecasts and monthly reports
  5. Manage MSACCO website, face-book page and other social media platforms
  6. Carrying out market research and analysis of market trends, customer satisfaction and product development with the assistance of the line manager
  7. Generate marketing promotional tools for advertising purposes
  8. Design and Produce quarterly MSACCO bulletins or biannual magazine
  9. Preparing press releases, keynote speeches and promotional material
  10. Building positive relationships with stakeholders, media and the public
  11. Organizing and distributing financial and statistical information to members
  12. Foster good community relations through events such as open days and through involvement in community initiatives i.e. corporate social responsibility programs
  13. Documentation and publication of member success stories to enhance learning and knowledge uptake by members

Qualifications & Experience & Skills

  • Recognized Degrees in Business Administration or Marketing or Business Studies or Journalism with 3 years’ experience.
  • Key understanding of financial sector with emphasis on SACCO or Financial Cooperative business model
  • Communication and networking skills: Candidates should have strong and effective communication skills since they will be required to communicate with members and other stakeholders, carry out member-focused product development and outreach programs.
  • Digital skills: They should be well versed with internet advertising and media. A social media strategy with a proven track record on multiple platforms such as Twitter, Facebook and others, that are of value to the SACCO outreach can be invaluable.
  • Strong writing skills: A strong ability to write engaging copy for various mediums will be essential.
  • Management and delegation skills: Candidates in this position will be required to coordinate the efforts of others in a diverse team as well as delegate work.

Method of Application

Candidates meeting the above qualifications and experience should include the following in their application: detailed curriculum vitae with names of three traceable referees, a covering letter and copies of certificates. Closing date is on Tuesday, 11th September, 2024:

All letters should be addressed or hand delivered to: –

The General Manager
Msilikali SACCO
Kamuzu Barracks
P/Bag 43
LILONGWE

Or hand delivered to

Msilikali SACCO Head Office, Area 12 Plot 451, Lilongwe

Msilikali SACCO is an equal opportunity employer committed to inclusive hiring and dedicated to diversity and inclusion in its work and staff. Only short-listed applicants will be acknowledged.