Market Analyst and Lead Generation Specialist

Company Overview:
Tiderise is a socially impactful outsourcing company that supports businesses in North America and Europe by providing high-quality services in market analysis, lead generation, competitive research, and other supportive roles from our fulfillment center in Malawi. We pride ourselves on contributing to local development while delivering top-notch services to our clients.

Job Overview:
The Market Analyst and Lead Generation Specialist will be responsible for performing comprehensive market analysis, generating qualified leads, and supporting various research-related tasks. The role will involve working with cross-functional teams to gather, analyze, and interpret data, providing actionable insights that help our clients grow their businesses.

Key Responsibilities:

Market Sizing and Analysis:

• Conduct detailed market sizing analysis for clients, including Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Service Obtainable Market (SOM) using frameworks like those outlined in the Market Sizing Playbook.
• Gather data from relevant sources such as NAICS codes, US and Canadian census data, and other industry publications.

Lead Generation and Management:

• Implement lead generation strategies based on inbound and outbound approaches (cold calling, email campaigns, social media outreach) to build a consistent sales pipeline for clients.
• Use platforms such as Apollo.io and Dripify to automate and manage campaigns.
• Analyze the performance of lead generation efforts, optimize tactics, and track conversion rates.

Competitive and Investor Research:

• Conduct competitive analysis, identifying direct and indirect competitors, and assess their strategies, product offerings, and market positioning.
• Utilize tools such as Crunchbase, PitchBook, and LinkedIn for in-depth analysis of competitors and investors.

Client Reporting and Insights:

• Compile and present findings in clear, actionable reports, highlighting key market trends, competitive intelligence, and investor insights.
• Support clients by refining lead generation and market research processes based on their specific needs and goals.

Collaboration and Stakeholder Engagement:

• Work closely with internal teams and clients to define project scopes and deliver tailored solutions.
• Continuously develop an understanding of client industries, customer segments, and emerging trends to provide meaningful recommendations.

Qualifications:

• Minimum Education: Bachelor’s degree in Business, Marketing, Economics, Data Science, or a related field.
• Preferred Education: Master’s degree in Business Administration (MBA) or a related discipline.

Experience:

• At least 2-3 years of experience in market analysis, lead generation, or business development.
• Experience with lead generation tools (e.g., Apollo.io, Dripify) and competitive research platforms (e.g., Crunchbase, LinkedIn)
• Proven ability to interpret complex data and communicate insights effectively to stakeholders.

Skills:

• Strong analytical and research skills, with attention to detail in interpreting large datasets
• Excellent written and verbal communication skills, able to deliver concise reports and presentations.
• Proficiency with Microsoft Office (Excel, PowerPoint) and Google Sheets.
• Familiarity with CRM systems and automated outreach tools.

Why Join Us?

• Be part of a purpose-driven company that makes a difference in the community while working with global clients.
• Opportunity for professional growth and development.
• Collaborative and supportive work environment.

 Application Deadline

If you meet the above requirements, please send your application letter together with a resume (in PDF format) to, recruitment@tiderise.io by the 18^th of October 2024. Only shortlisted candidates will be acknowledged.