Content Creation and Social Media Management

Mission and objectives

The United Nations Volunteers (UNV) programme is the UN organization that promotes volunteerism to support peace and development worldwide. Volunteerism can transform the pace and nature of development and it benefits both society at large and the individual volunteer. UNV contributes to peace and development by advocating for volunteerism globally, encouraging partners to integrate volunteerism into development programming, and mobilizing volunteers. In most cultures volunteerism is deeply embedded in long-established, ancient traditions of sharing and support within the communities. In this context, UN Volunteers take part in various forms of volunteerism and play a role in development and peace together with co-workers, host agencies and local communities. In all assignments, UN Volunteers promote volunteerism through their action and conduct. Engaging in volunteer activity can effectively and positively enrich their understanding of local and social realities, as well as create a bridge between themselves and the people in their host community. This will make the time they spend as UN Volunteers even more rewarding and productive.

Context

UN Volunteers promote volunteerism through their action and conduct. Engaging in volunteer activity can effectively and positively enrich their understanding of local and social realities, as well as create a bridge between themselves and the people in their host community. This will make the time they spend as UN Volunteers even more rewarding and productive UNV Malawi is dedicated to promoting volunteerism as a powerful tool for sustainable development, aligning with the broader communication objectives of the UN Communications Group (UNCG) in Malawi. Our goal is to revitalize our social media presence to engage candidates, advocate for volunteerism, and attract volunteers who are passionate about driving positive change. Through strategic social media engagement, we aim to effectively communicate the UN’s values and initiatives to a diverse range of stakeholders, including potential volunteers, government partners, civil society organizations, and the general public. This strategy outlines our objectives and methods for leveraging social media to enhance our outreach and impact.

Task type

Art and Design

Task description

UNV Malawi is seeking a creative online volunteer with a proven track record in social media content creation to help promote volunteerism within Malawi through our Facebook and X (Twitter) pages. The selected volunteer will be tasked with the following responsibilities: 1. Content Creation: This involves crafting engaging social media messages, conceptualizing campaign materials, and creating compelling audiovisual content such as graphics and short videos, all aligned with the mission of promoting volunteerism. 2. Developing a Monthly Content Plan: Create a monthly content plan and coordinate with the content creator volunteer to generate content in alignment with the social media strategy. 3. Analytics and Reporting: Assess the impact of the content strategy by regularly summarizing analytics to understand engagement levels, reach, and audience interactions. These insights will be crucial for refining our approach and enhancing our online presence. Expected Outcomes: • A finalized social media plan derived from the zero-draft, focusing on monitoring, content, and communication plans within the first three weeks of the assignment. • A detailed content plan for the months of October, November and December using the shared media folder from all UN entities. • Content generated for the months of October, November and December. • Weekly reports on social media analytics.

Requirements