JOB ADVERTISEMENT

Job Title: Sales and Marketing Officer

Location: Lilongwe

Job Type: Full-time

Simama Hotel is a premier destination offering exceptional hospitality and services.

We pride ourselves on creating memorable experiences for our guests while maintaining the highest standards of quality and comfort. We are looking for a dynamic and driven Sales and Marketing Officer to join our team and help elevate our brand presence in the competitive hospitality market.

Job Summary:

The Sales and Marketing Officer will be responsible for developing and executing effective sales and marketing strategies to promote the hotel’s services, increase occupancy, and enhance revenue. This role requires a creative thinker with excellent communication skills, a passion for the hospitality industry, and a proven track record in sales and marketing.

Key Responsibilities:

1. Sales Strategy Development:

• Develop and implement comprehensive sales and marketing strategies to meet and exceed revenue targets.
• Identify and pursue new business opportunities to increase occupancy rates and revenue.

2. Market Research:

• Conduct market research to understand industry trends, customer preferences, and competitive positioning.
• Analyze data and provide actionable insights to inform marketing strategies.

3. Brand Management:

• Enhance brand awareness through effective marketing campaigns and promotional activities.
• Collaborate with design and creative teams to produce marketing materials, including brochures, flyers, and digital content.

4. Digital Marketing:

• Manage the hotel’s online presence, including social media platforms, website content, and email marketing campaigns.
• Optimize the hotel’s online listings and partnerships with travel agencies and booking platforms.

5. Client Relationship Management:

• Build and maintain strong relationships with corporate clients, travel agents, and event planners.
• Attend networking events and trade shows to promote the hotel and establish new connections.

6. Sales Reporting:

• Prepare regular reports on sales performance, market trends, and customer feedback.
• Monitor and analyze the effectiveness of sales and marketing initiatives.

7. Collaboration:

• Work closely with the hotel management team to ensure alignment of sales strategies with overall business objectives.
• Collaborate with the events and catering teams to promote venue offerings for weddings, conferences, and other events.

Qualifications:

Education:

Bachelor’s Degree in Marketing or any related field.

Experience:

• Minimum of 3-5 years of experience in sales and marketing, preferably within the hospitality or tourism industry.
• Proven track record of achieving sales targets and driving revenue growth.

Skills:

• Strong understanding of digital marketing strategies and tools.
• Excellent verbal and written communication skills.
• Ability to analyze data and generate actionable insights.
• Strong organizational skills with the ability to manage multiple projects simultaneously.

Personal Attributes:

• Highly motivated and results-oriented
• Creative thinker with a passion for hospitality.
• Exceptional interpersonal skills and a team player.
• Ability to work independently and as part of a team.

What We Offer:

• Competitive salary and performance-based incentives..
• A dynamic and supportive work environment.

How to Apply:

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience to Aaron@simamatpt.com by 4th November, 2024. Please include “Sales and Marketing Officer Application” in the subject line.

Simama Hotel is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees.