Marketing Officer

We Are Hiring

Background

265 Dates Limited is a tech company that was founded in 2021 to provide IT solutions and help people find love by creating a dating site. The Dating App was launched in 2021 as a website with the App launched in June 2024.

The main goal of 265dates Dating App is to connect Malawians all over the world and to connect the rest of the world to Malawians. Through the dating App, the company connects individuals of different races and ethnicity and help create meaningful relationships, friendships and experiences. Over the past 3 years, the company has rapidly expanded. In the three months since we launched the App in June, there are over 80,000 users on the App. Since the launch, the App has gone international and has been registered as a company in the USA. In reference to current statistics, the 265dates app is the 5th biggest social platform in Malawi and is rapidly expanding. This highlights the need for competent personnel to be added to our great team.

We are looking to hire three individuals to fill the following positions;

(All candidates must have knowledge of dating apps and websites and be familiar with how
https://www.265date.com works)

Marketing Officer

1.1. Duty station

Blantyre

1.2. Job Summary

The marketing officer will play a crucial role in developing and executing marketing strategies to enhance our brand presence, attract new users, engage our community, and creating content that resonates with our target audience.

1.3. Key responsibilities:

1.3.1. Develop and implement comprehensive marketing strategies to drive user acquisition and engagement.
1.3.2. Conduct market research to identify trends, opportunities and competitor analysis.
1.3.3. Manage social media accounts and create engaging content to build brand loyalty.
1.3.4. Collaborate with production team to promote new features and enhance user experience.
1.3.5. Analyze performance and user data to optimize marketing efforts.
1.3.6. Coordinate events and promotional activities to increase brand visibility.

1.4. Qualifications and requirements

1.4.1. BSc in marketing, business or related field.
1.4.2. Experience in a marketing role, preferably in tech or any other startup.
1.4.3. Strong written and verbal communication skills.
1.4.4. Fluent in written and spoken English and Chichewa
1.4.5. Creative thinker with problem solving abilities.
1.4.6. Passion for the dating industry and understanding of user behavior.
1.4.7. Someone with an IT background or knowledge will have an added advantage

HOW TO APPLY

All interested candidates who meet the above criteria, should email a one page application letter and maximum of 2 pages resume highlighting their skills and experience to jobs@265dates.com by 12 midnight on Wednesday, 25th of September.